Travala is a blockchain-based travel booking platform that allows users to book flights, hotels, and other travel-related services using various cryptocurrencies, including Cardano's native cryptocurrency ADA. The platform uses smart contracts to enable secure and transparent transactions between users and service providers. Additionally, Travala offers various discounts and rewards for users who make bookings using cryptocurrency, making it an attractive option for crypto enthusiasts who enjoy traveling. Travala also offers a loyalty program called Smart Program, which allows users to earn rewards in AVA, the platform's native cryptocurrency, for booking travel services.